Digital Graphics
What's more complicated than rocket science? Microchips, for sure. This project was a lesson in simplifying and distilling complex information for a general audience in an effort to explain the technological capabilities of ASU's advanced microchip packaging R&D facilities. The graphics use subtle gradients and ASU's secondary blue to push the brand into a minimalistic, technology-focused direction.
See the final project live in the article Advanced packaging the next big thing in semiconductors.
Microelectronics Coasters
In addition to digital graphics, our team was asked to make a promotional item related to ASU's advanced manufacuring capabilites to be distributed at conferences and the like. Working with ASU's Print Lab, we discovered their ability to print on acrylic, which could be printed as coaster packs and stacked to demonstrate the inner-workings of microchip components.
Thanks to my colleagues Alex Cabrera and Chad Musch for helping bring this to life.
