As the host institution for the 2025 Society for Environmental Journalists annual conference, ASU had a unique opportunity to showcase the breadth and depth of it's sustainability expertise to the more than 800 climate journalists, leaders and storytellers in attendance.
As design lead for the project, I helped activate the media relations team and direct creative executions - from organic and paid social content, to digital landing pages, conference displays and a 30ft tall building banner.
734,000+
social media impressions
366,000+
paid ad campaign impressions
7,000+
newsroom landing page views
3,200+
ASU News article reads
Selection of social media assets and digital ads promoting ASU climate research during the conference
Photo selects from the ASU Welcome Night event for conference attendees (photos by Charlie Leight)
Promotional materials and swag for conference attendees at the ASU News booth, featuring custom bookmarks, interactive games and an ASU climate researcher trading card set (designed by Gicelle Quitangon)
A custom-built cardboard promotional tower highlighting ASU climate researchers and their work
(art direction by Alex Davis, designed by Alex Cabrera)
(art direction by Alex Davis, designed by Alex Cabrera)
A 30ft display banner featured on the side of ASU's Fulton Building on the Tempe campus
Website design promoting ASU climate experts for a media-focused audience
